The Fulcrum Group

When this site was designed and built by Surface Theory, web design was a very different industry. The Fulcrum Group site was built on a table-based layout that proved inflexible at adapting to changes in the site's content.

As part of a site-wide content audit, Arbor Web Solutions converted the rigid tables of the original site by using a standards-based approach to markup, resulting in nearly one third less code and much faster and easier editing.